Depending on the context in which you have heard the term "coach", or more specifically "life coach", there could be a few opinions on what it is and isn't. Coaching is a budding profession (yes, there are many who actually coach full-time), and one that is receiving more attention these days. But what is it, really? What is Coaching? Considered a primary text in the realm of coaching, Co-Active Coaching describes coaching as "a relationship - in fact an alliance - between tw